According to a new article on Search Engine Journal, these five Google tools that help publishers diagnose problems and improve rankings can help you exceed your search performance goals.
Google provides a suite of SEO tools that are constantly updated. They can assist you in determining why a page is underperforming and provide specific recommendations for improving webpage performance in order to improve rankings:
- Lighthouse is a web page performance enhancement tool that comes standard with every Chrome-based browser. Within the Chrome Dev Tools window, you'll find the utility. To access the tool on a Windows system, hit the F12 function key. Right-click the website on Windows or Mac and select "Inspect," then the "Lighthouse" option. Press Command+Option+C on a Mac. Control+Shift+C on Windows, Linux, and Chrome OS. Click the three-dot menu in Chrome.
- Two metrics are available through Test My Site. Estimated loading time on a 4G mobile network, as well as suggestions for improving the website's performance. It's a useful tool for getting a fast picture of a website's speed health. The program also promises to deliver a detailed report with recommendations for speeding up the webpage being examined. Page Speed Insights may provide you with similar information. However, the Test My Site tool presents the data in an easy-to-understand format, making it simple for non-developer stakeholders to comprehend what's wrong with the mobile site's performance.
- The tool that offers lab Core Web Vitals performance scores is Page Speed Insights. Google's Core Web Vitals are vital indicators that represent the user experience on a webpage. This information is crucial since addressing the highlighted issues will enhance SEO, sales conversions, ad clicks, and (if performance bottlenecks are successfully addressed) a minor ranking factor bump. This online tool explains exactly what's causing the slowness and offers solutions. Page Speed Insights is a resource for not just finding answers to hidden technical issues that affect page speed, but also knowing what those issues are. Each highlight is described below.
- Google's Safe Browsing Test: Every day, Google crawls billions of pages for malware. This program detects whether a website is infected with malware. The tool also displays the date on which the site was last scanned for malware. Some sites are subjected to more frequent testing than others. Many individuals don't think of website security as an SEO issue. However, when Google starts removing URLs from its index because the site has been hijacked, it rapidly becomes an SEO issue.
- Google Trends gives information on term popularity as well as time and geographic segmentation. The time segment might help you see how different seasons effect keywords. It can also tell you whether a keyword is gaining or losing popularity. If you notice a declining trend in a keyword, it's possible that a product or trend is driving searchers to lose interest in that particular search. Google Trends is also useful for conducting competition analysis. It reveals how frequently people search Google for a competitor's brand name. The trend line over time will show you how consistent this trend is, whether it's going up, down, or staying the same.
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